Search engine optimisation or SEO
SEO helps your site rank as highly as possible in search engines. The ways it can do this have been changing over time to keep up with Google and other search engines as they adapted in a changing online landscape. When it ranks your site, Google will factor in some 200 factors, including site speed, backlinks (links pointing to your site), social media signals and site usability.
A basic approach used to be to just stud your site with links and ask others in your network to link to your site. This isn’t how it works anymore. This approach can work against you as search engines can penalise your site for potentially spammy links. Updating your site regularly is a good strategy. Make sure your site is mobile-friendly – this is a factor in your search ranking. If you think your business should be more visible in searches, this might be a good time to connect with an IT professional who can bring your site up to speed.